Friday, April 24, 2009

Super London? Let's Make a Deal

A Super Bowl in London? The idea apparently has some legs with the BBC reporting that the NFL is in talks with the city of London to host a Super Bowl at Wembley. If England is to host the greatest single-day sporting event in American sports, then Europe should do us the courtesy of sending their showpiece event over here. Why not bring the European Champions League Final to America?

The idea makes as much sense as a Super Bowl in Europe and by the time the next Finals venues are awarded, America will have the perfect venue- the new Giants Stadium outside of New York, scheduled to open next fall. With just a five hour time difference between New York and London, the game could kick-off at 3 p.m. local time and be prime time viewing in Europe. For European fans, getting to New York is no more difficult than some recent Champions League finals destinations like Istanbul or Moscow. Just as the NFL uses games abroad as a way to build the brand globally, UEFA would gain tremendous exposure hosting the game in the U.S.

Europeans tend to be more narrow-minded in their focus when it comes to staging games internationally, as evidenced by the uproar over the proposed 39th EPL game, so don't expect this dream to come to fruition anytime soon. But if London is to grab a Super Bowl, such an event should come with a price, and this is the perfect trade.

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